Understanding Media: The Extensions of Man ↑

To distract the watchdog of the mind

Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.

Marshall McLuhan, 1964, from the book Understanding Media: The Extensions of Man